Cycling The Wrong Way Up Roads Legal

I'm really not sure about this. London Lite reported in its newspaper on 17th September that a pilot is being launched in the London Borough of Kensington and Chelsea to allow cyclists to ride the wrong way up certain roads. I admit I do cycle occasionally, but very carefully, the wrong way up roads. Usually they are very quiet and the length of the road is short so the risk involved is small. However, the legitimise cycling the wrong way up some of London's roads may be the wrong decision. Less experienced cyclists may find themselves getting into difficulties. To be honest I doubt the pilot scheme will take off.